讲座题目：The relationships among personal social identity, CSR, and business performance
主 讲 人：陈宁
In spite of the increasing conceptual development of corporate social responsibilities (CSR) theory, the potential impact of key individuals within an organization, from founders and senior managers to general employees, on CSR remains under explored. Grounded in social identity theory and stakeholder theory, this study investigates the relationships between three dimensions of individual/personal social identity and business performance of an organization, mediated by four types of CSR. Based on an empirical study on 494 individuals from over 400 firms, this study tests these proposed relationships using structural equation modeling (SEM) and finds that three levels of personal/individual social identity provide three distinctive paths leading to business performance considering the various effects of CSR. Corporate roles (e.g., founders, senior managers, and general employees) are further distinguished and tested in terms of their moderating effects on the structural model, suggesting the contingent effects of corporate positions.